The User Journey in Focus: What Can Analytics Tell Us?

 

Session Description:
It’s not easy to describe what libraries do these days.  From reference and instruction to electronic resources, from VR to voice assistants… how can we know what the best bets are for the resources and tools we provide to our users?  In this session, two EBSCO librarians – Christopher Holly and Eric Frierson – will consider new ways to put our users under the lens in an effort to not only help libraries understand user needs, but also to drive positive change in the products we offer. Content developed and sponsored by EBSCO

 

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