Beginning with the End in Mind: Aligning Outreach Activities to Goal-Driven Assessment

Presented by:

Shannon Farrell, Natural Resources Librarian, University of Minnesota -Twin Cities
Kristen Mastel, Outreach & Instruction Librarian, University of Minnesota

Session Description:
How do we ensure our outreach activities are impactful? Determining in advance what impact we want to make dictates what types of events we hold and better assessment leads to a better understanding of the impact of our activities. In this session, learn how to write SMART outreach goals that are tied to your institutional mission and how to apply various assessment techniques that will help you evaluate if your goals are being met.