The Case of the Missing Books: Using new digital analytics data to answer old questions

 

Session Description:
When a book goes missing, a librarian needs to decide whether it is better to replace the item or use the money to purchase a new item. Circulation data and user-initiated requests offer insufficient information to make this decision, but by using Google Analytics one library was able to automatically generate a report that measures user interest of missing items. This process requires little staff resources and offers a novel source for decision making in collection management. This conference proceeding shares the results of our study and explains how to adapt this approach for your library.

 

Posted in 2019 Contributed Paper.