Session Description:
When a book goes missing, a librarian needs to decide whether it is better to replace the item or use the money to purchase a new item. Circulation data and user-initiated requests offer insufficient information to make this decision, but by using Google Analytics one library was able to automatically generate a report that measures user interest of missing items. This process requires little staff resources and offers a novel source for decision making in collection management. This conference proceeding shares the results of our study and explains how to adapt this approach for your library.