Session Description:
Outreach is an important way that libraries convey messaging about services, collections, and programs to stakeholders. However, outreach is often conducted in an ad hoc manner. Librarians from three universities will discuss how they improved outreach programs by developing a community of practice and increased planning, intentionality, and efficient use of resources. Panelists will discuss findings from three recent research projects exploring how libraries plan and assess their outreach. They will also share practice-informed strategies for assessing outreach to improve quality, ensure messaging is strategic and intentional, and demonstrate the value of outreach to library and campus administrators.
