Session Description:
Empathetic marketing shows students how library services and staff can meet their core emotional needs (Control, Self-expression, Growth, Recognition, Belonging and Care). Meeting these needs assists in building connections between students and the library staff, helps ease library anxiety, and provides information about library services in new ways. During this session, librarians from three academic libraries will discuss how they have used empathetic marketing to transform their marketing endeavors. They will define and show examples of empathetic marketing and demonstrate ways that libraries can incorporate empathetic marketing into their outreach to students.
