Session Description:
Are academic libraries doing an effective job of public relations (PR)? Using a mixed-methods approach and drawing from the classic Organization Public Relationship (OPR) framework from the public relations field, this study provides a theoretical and empirical investigation of PR management in three academic libraries. The study will not only reveal the gaps between librarians perceptions and users perceptions regarding the roles of academic libraries and the library-user relationship, but also presents a useful framework for evaluating the effectiveness of academic library PR in different institutions.
